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I've written WhatsApp, email and social copy for various marketing campaigns designed to drive awareness/conversion.
Most recently, I was tasked by Meta to write copy for the Always On program for the Ramadan period, aiming to reach advertisers in the UK, African, and Middle Eastern markets through customised, cost-effective communications. The content included still, motion, and email messages and focused on Ramadan themes with a sensitive tone of voice.
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