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On the Eve Sleep project, we transformed the mattress and bedding company into a sleep wellness brand. As the editorial lead, I helped our team to develop a digital ecosystem that intelligently delivers products, services, content and data.
I audited the site and worked with the strategy and data teams to create a new content vision, oversaw the editing of usable content and contributed to the creation of content for the new site, making sure all copy effectively communicated the brand’s USPs, offering and outlook. I then worked closely with experience designers, graphic designers and the client to create UX copy.
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