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This Australian pre-conception and pregnancy multivitamin brand wanted help to build more meaningful relationships with its consumers. I audited their website and created a plan to elevate the  editorial content. I curated the Every Beginning section, which tells the stories of real parents and parents-to-be in videos and articles. 

 

I also worked with our strategy lead to create a new CRM programme designed to  support people throughout the pre-conception and pregnancy journey.

 

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© 2021 by Claire Henderson

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