DRINKiQ

I was the editorial lead for the creation of DRINKiQ, Diageo’s website about responsible alcohol consumption. I liaised with the client to pick topics for site articles, briefed freelance writers, edited copy and assisted with images. I also wrote UX copy.

Sober VS Drink Driving

I mapped the UX journey and wrote copy for this educational tool that illustrates the difference between driving skills when sober and under the influence.

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